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Zara Steals Blogger Fame?

May 27, 2010

Le Blog de Betty is one of the personal style blogs I visit on the daily basis despite the fact that Betty’s style bears little resemblance to my own.

I am not quite sure what it is that makes her so popular, I guess it is her ability to look great in a rumpled tee and carry the most unlikely combinations with her signature cheeky flair. Or perhaps it is the being able to stay original while wearing the most obvious trendy pieces from high street stores.

I have this mental image of Betty stocking all those latest trendy clothes in her wardrobe, randomly (probably with her eyes still closed) selecting a few pieces every morning, and somehow managing to look amazing.

Anyway, it seems that her chic and nonchalant appearance appeals not only to her wide circle of followers but to the famous chain store Zara.

That in itself wouldn’t surprise me in the slightest, with street style inspiration being one of the strongest trends nowadays, except there was something seriously wrong about their approach. They simply copied one of her images in the form of an illustration and used it on their t-shirts without ever asking for her permission or even crediting her in any way.

Zara and Le Blog de Betty

And this is when collaboration with fashion bloggers is a admiitedly a cool thing to do (see Garance and Gap, Karla and Coach, or Benetton’s It Is My Time campaign). Honestly, I haven’t realised Zara was so behind the times.

Le Blog de Betty

They could have had a really cool tee with a concept if they went about it the right way! Instead, most of their buyers won’t probably know what the image means, or not buying it because they feel for Betty. Although quite a lot of people think that she should be flattered. Don’t know about that. Ok, Betty, who normally gets a lame number of  hundred something comments daily, had over 700 readers congratulation or/and commiserating with her, so this little blinder of Zara has definitely increased her popularity. But still. Bloggers do have standards too, you know. They want to be paid, or at least credited, if somebody wants to share in their  success.

I think it was a pointless and stupid move. Sorry Zara.

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4 Comments leave one →
  1. May 28, 2010 9:54 am

    Gosh, that’s awful! If that’s her photo and they’ve used it without permission on a T Shirt that’s copyright infringement surely?

    I’d be furious!

  2. May 30, 2010 6:49 am

    Wow, that’s so crazy that they would do that!
    Especially since a picture of a person in sunglasses throwing up a peace sign is not something particularly original – the designer could have put any person in any clothing in that exact pose, but they copied every detail– the hair, the frames of the sunglasses, the jacket – that’s just crazy!

  3. White Rabbit permalink*
    June 1, 2010 8:09 pm

    Yes, it is just weird…

  4. February 9, 2011 5:33 pm

    Well. I don’t know how this happened but I’m the stylist of a campany that works for Zara among other brands. What most likely happened was that this print wasn’t made for Zara but for a company like the one I work that every week presents proposals to their collections and zara accepted without knowing because they are carefully in this kind of things. This is just a guess but of course, after getting to public they should have done something (don’t know if they did, but I’ll try to figure that out).

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